CASE STUDY

eLearning Application For Kids

PLATFORM

Web

industry

Education

CUSTOMER OVERVIEW

Interactive learning application for kids with unique content and rich animations

BYJU’S is India’s most renowned Edu-tech company known for its K-12 learning app that offers comprehensive, engaging, and highly adaptive learning programs for students. BYJU’s implements pedagogical methods, innovative technologies, world-class teachers’ support, and data science to provide personalized learning experiences across all grades. Moreover, it has as many as 80 million registered users and 5.5 million subscribers with a current valuation of $16.5 billion. Being such a huge platform with so many users adding daily, our client was in dire need to streamline operations of their platform for which they approached OpenXcell.

BUSINESS CHALLENGES

Challenges faced during the development of BYJU’s

Less bandwidth to handle customer inquiries

As the application became popular, the number of customer inquiries drastically increased. To address the customers, Byju’s didn’t have enough customer representatives.

Unable to track daily activities conducted by sales representatives

Since there were no analysis reports generated to track leads, it was difficult to carry out sales activities.

No tracking system was available for the logistics team

The team was not able to track the shipping status of the orders which made it difficult to trace the deliverables and the delivery status.

SOLUTION OVERVIEW

Experience personalized learning anywhere, anytime with BYJU’s

BYJU’s didn’t have a proper tracking process and their logistics system too needed to be streamlined. There were no detailed payment reports available for the finance team as well. Given that BYJU’s business was overflowing with customer inquiries, OpenXcell quickly scaled up the team to build a bespoke solution to speed up and streamline their business operations. We simultaneously provided a centralized inventory & order management solution to help sales managers to keep track of the targets achieved. Apart from that, OpenXcell also helped BYJU’s in streamlining their logistics department by defining the workflow and helping them track the shipping status. Third-party integrations like LeadSquared and FreshDesk were made for lead handling and communication. With the help of customized solutions provided by OpenXcell, BYJU’s was finally able to streamline its operations which improved its overall customer satisfaction by multi-folds.

Features:

  • Automation to scale business
  • Role-based Dashboard
  • Central Repository
  • Logistic Workflow alignment
  • Integration with third-party applications

TECHNOLOGIES

Technologies guiding the success of BYJU's

Front End

React Js

Backend

JAVA

Database

MySQL, MongoDB

Server

Amazon AWS

FIGURES AND FACTS

Make the most of a world-class team and infrastructure

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State-of-the-art
development facilities

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25000

sQ. MTR of
office space

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500+

software engineers &
technical staff

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1500+

software designed,
developed & deployed

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24/7

IT support staff
availability

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14+

years of development
experience

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1000+

Happy
customers

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own Successful
products